The magazine’s Facebook page, which was never shut down, posted the announcement of Quick Fixes by Monday morning, the announcement had garnered more than 32,000 “likes.” Said one Facebook commenter: “Just when we thought we would never hear from them again. “It was like dreams-coming-true time for me.” “I was totally and completely thrilled, over-the-moon excited,” she says about hearing the news about Quick Fixes. ![]() Collections of past issues were selling for upwards of $350 on eBay.Įrica Reitman, a New York-based marketing director and blogger at Design Blahg (which contains profanity), says she was “devastated” when she heard Domino was shutting down and she has been wishing for its return ever since. Blogs were created just to mourn the loss. An outpouring of grief choked the comment sections of design blogs posting about the news. When the magazine suddenly shuttered in 2009, fans were heartbroken. It quickly developed a cultlike following among young readers who felt the publication’s fresh and quirky coverage made interior design accessible and relatable in a way other shelter publications did not. Instead, Quick Fixes reads like a Decorating 101 primer, one we’ve already read.ĭomino magazine launched in April 2005. There is no plan for a relaunch at this point.”ĭivided into three parts - the Makeover Manual, the Inspirations and the Sourcebook - Quick Fixes is a 128-page glossy that combines some of the most popular images and tips from the Domino archives with new and updated content.īut the issue, which was put together without input from any of the former top Domino editors, lacks the personality, innovation and insider design info the magazine was known for. “It’s simply a way to bring back some of the material and reconnect with readers. “We know what the interest is that was never in question,” says Kelley. “We have a passionate following, and those readers never ceased to express wanting to see the content, so we repackaged it and brought it back to them, collected with some new material.”ĭespite rumors (or wishful thinking?) that have been circulating in the blogosphere, the Quick Fixes release was not intended to gauge interest in a relaunch of Domino. The Spring/Summer 2012 special edition issue of Domino magazine (Domino/DOMINO) “We wanted to reconnect with readers who have really been missing the brand,” says Catherine Kelley, the executive director of content development for Conde Nast who oversaw the editorial team for Quick Fixes. A second issue will be released in early September. Three years after shutting down Domino as a result of the economic downturn, Conde Nast has resurrected the title with at least two special “keepsake” editions. Sadly, aside from the font, there is no real comparison.” ![]() ![]() “The new magazine may look like the old one but it is just not the same. . . “It may bear the moniker but that’s where the similarities end,” reads a review of the publication on the blog Design Pretty. Domino Quick Fixes, a special edition released last week and available though July 16, is mostly recycled material from the publication’s original four-year run. If you listen, you can hear the shrieks of excitement from design-obsessed shelter magazine readers everywhere as they spot the cover of their beloved Domino back on the newsstands.īut their happiness will likely be short-lived.
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